Corporate Video Production
Often dismissed as something only the large corporations can afford because it is perceived to cost a small fortune, video production should be a part of your arsenal, no matter whether you are a micro-company selling your services, or a company of 100+ people.
As technology has become more evasive in how our customers live, make decisions and consume information, small businesses and medium companies alike should be leveraging the benefits of video production in their promotional and training materials.
Your competitors are either using website videos now or seriously contemplating it! A recent study has shown that video advertising accounts for 31%, of companies’ advertising. Video is predicted to rise to 69% in 2017, growing exponentially year on year.
“7 in 10 people view brands in a more positive light after watching interesting video content from them” Customers are starting to expect videos in their social media feeds and on their suppliers’ websites. The same study in 2014, showed that “7 in 10 people view brands in a more positive light after watching interesting video content from them”. Customers are consuming more and more information daily, and video gives you the opportunity to cut-through the thousands of points of information being served up daily.
Whilst traditional media consumption is changing, online video viewership for information or entertainment is growing at an exponential rate. Another study has shown that, video consumption is growing, and especially on mobile devices it’s growing at a rapid rate. Whilst people are still using their PCs, your video must be able to render properly on tablets and mobile phones, and should be embedded in your social media strategy, because your customers are likely to be watching them on their daily commute.
As a small to medium company, it is now easier than ever to leverage videos in your business strategy. We dispel some of the myths below:
You can hire an independent videographer directly (you don’t need to go through an agency). Video production firms specialise in quality images, and story telling, and ensure a high quality end product. If your video is part of a larger marketing strategy, a dedicated video production company can also complement your existing agency arrangements.
You don’t need to budget for location costs. Video production can be filmed at your premises. A good videographer doesn’t require extensive camera crews, sound operators, nor actors. In fact, you will find you get better cut-through by providing your staff the opportunity to be in front of the camera.